Specialist, Brand and Communications

POSITION TITLE  

Specialist, Brand and Communications (Content Development) 

POSITION OVERVIEW 

As a key member of the Brand and Communications Team, this role supports Milliken’s enterprise brand while serving as a content partner to designated Strategic Business Units (SBUs). The Specialist, Content Development plays a critical role in translating enterprise and SBU strategies into compelling, on-brand content across channels—supporting demand generation, reputation building, and storytelling aligned to shared priorities. This role works closely with SBU marketing, product marketing, PR, web, and creative services to deliver integrated content that drives business outcomes while maintaining brand cohesion.  

You will create, or enable the creation of, short- and long-form content for Milliken. Examples could include social media posts, blogs, copy for print marketing collateral, ad copy, and web copy to support and align with corporate and business marketing plans. You will bring a high level of creativity to your work, executing strategies and briefs in a way that elevates our brand and drives demand. You will work cross-functionally with members of Marketing Services such as PR, Web, and Creative Services teams and closely with product marketers to execute deliverables that align with larger strategies.  

In collaboration with the Marketing Services Brand and Communications team, you will be responsible for managing social media profiles representing Milliken & Company and its businesses. This could include updating profile creative, scheduling posts, procuring content approvals with businesses, and monitoring channel activity.  

We want you to challenge us with industry-leading creative content ideas and demonstrate curiosity and passion for the power of brand to drive demand to achieve company objectives. Success in this role is driven by a strong ability to translate complex topics into effective, engaging, and easily understandable content. You will be challenged daily, supported by an enthusiastic team, and recognized for great work. 

JOB RESPONSIBILITIES 

• Serve as the primary content partner for assigned Strategic Business Units (SBUs), translating enterprise and SBU strategies into channel-appropriate, on-brand content aligned to shared priorities and annual plans. 

• Identify new content opportunities for the enterprise in alignment with corporate and business annual marketing plans. 

• Operate within the enterprise social media management platform to manage and support social media profiles on behalf of Milliken, including publishing, optimization, monitoring, and community engagement—while coordinating closely with SBUs to ensure content aligns with platform strategy and brand governance. 

• Management of the employee social media advocacy platform, driving adoption, optimizing content for associate sharing, and aligning advocacy efforts with enterprise campaigns and business priorities. Collaborate with the Brand and Communications Content Team to ensure brand cohesiveness is reflected in deliverables.   

• Assist with in-person event coverage and content curation for social media.  

SUCCESS IN THIS ROLE IS DEMONSTRATED BY 

• Strong, trusted partnerships with assigned SBUs 

• High-quality, on-brand content delivered consistently and on time 

• Effective activation of enterprise campaigns across business units 

• Improved consistency and clarity in SBU content and social execution 

• Stakeholder feedback across enterprise and business teams 

QUALIFICATIONS – REQUIRED 

• Bachelor's degree from an accredited college or university  

• Three years of proven success in a role with skills in either content creation or copywriting  

• Ability to demonstrate creativity in work product 

• Experience in the creation of both long- and short-form content 

• Experience in a role using social management platforms such as Brandwatch, Falcon, Sociuu, or Sprout Social, is a plus 

• Experience working in an administrative capacity on social media on behalf of a brand 

• Attention to detail and outstanding organizational and communication skills 

• Must collaborate well and enjoy working within a team 

• Demonstrate high levels of organizational planning with the ability to work on several large-scale projects simultaneously 

• Ability to change course quickly while still maintaining integrity of work product 

• Ability to impact decisions through formal and informal influence, and create alignment between teams 

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