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Marketing Communications Specialist - Textile Division

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Date: Dec 4, 2021

Location: Spartanburg, SC, US

Company: Milliken and Company

Headquartered in Spartanburg, South Carolina, Milliken & Company is a global, innovative, industrial diversified manufacturing company that has been exploring, discovering, and creating ways to enhance people’s lives since 1865. With expertise across a breadth of disciplines including specialty chemical, floor covering, and performance materials, the company works around the world every day to add true value to people’s lives, improve health and safety, and help make our world more sustainable. Milliken has long led the way for "knowledge-based" investment, employing over 100 PhDs, and has accumulated over 2,200 U.S. patents – and more than 5,000 patents worldwide. Milliken is widely acknowledged as an international leader in research technology, innovation, and customer service. With over 35 manufacturing facilities located in the U.S., U.K., Belgium, France, China, India, Mexico, and Australia, and other sales and service operations throughout the Americas, Europe and Asia, Milliken's more than 7,000 associates work to deliver innovations that do good for the world, create new experiences, and build for the future.

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POSITION TITLE

Marketing Communications Specialist – Textile Division

 

 

POSITION OVERVIEW

  • Implementing tactical marketing activities to support the Business Unit and generate core sales growth by driving customer demand, building the customer base, and raising awareness and ROI.
  • Contributing to the Divisional marketing shared service model with specific talents
  • Participating in the activation and implementation of Corporate Marketing initiatives.

 

 

JOB RESPONSIBILITIES

  • Coordinate with key contacts (internal associates and management, as well as external agencies) for implementation and communication of all marketing assets from concept development to finished product, including development of sales presentations and collateral such as direct mailers, brochures, flyers, header cards, samples, etc.
  • Work with inside and outside sales teams to deliver marketing assets and plan campus visits as requested
  • Suggest, evaluate, and monitor public relations and social media strategies, activities, and effectiveness to include press releases, blogs, white papers, posts, etc.
  • Evaluate and leverage industry associations for marketing opportunities
  • Perform regular audits of website as well as digital and print materials to ensure accuracy of information
  • Maintain oversight of BU budget, make recommendations as needed, submit project POs, reconcile, and approve expenses/invoices
  • Attend BLT, StratX and Period Review meetings. Share marketing update in meetings as requested by BU lead
  • Assist with development and tracking of lead-generation activities
  • Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site monitoring, customer research, and competitor research
  • Manage trade show schedule, materials, pre- and post-show publicity, lead evaluation, lead distribution and event evaluation
  • Liaison with sales channels to properly position products at trade shows, publications, events, and marketing opportunities
  • Assist in new product launches, creating and meeting deadlines for marketing materials, sustainability narrative and internal/external communications

 

 

QUALIFICATIONS – REQUIRED

  • Bachelor’s in Marketing or similar field
  • 2 – 3 years of related experience
  • A strong understanding of marketing technology tools is critical.
  • Must have strong organizational and project management skills, be an excellent communicator, and work collaboratively in a dynamic global environment.  
  • Ability to manage a budget of $500,000 - $2MM

 

 

Milliken & Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with a disability.